Dwayne Macfarlane

Senior Retail Manager


5 Step Career Path


Step 1: Travel Advisor

Call centre travel advisor for Stockton call centre which was a teletext and web mainly call centre I was a travel advisor over the phone and I also helped training the new starters and then I transferred to First Choice in Salford where I worked on the retail Team taking calls from customers wanting to book directly with First Choice.

Step 2: Team Manager First Choice Hypermarket

I worked at the First Choice Hypermarket in the Trafford Centre and then transferred over to the Bolton Hyper Branch I was one of a team of 8 managers who managed different departments and my department was the European team so I helped manage a team of 12 staff who’s main focus was selling holiday to destinations within the Med, I managed individuals on their performance through weekly reviews etc.

Step 3: Deputy Superstore Manager 

After the merger I went through the consultation period and was successful in becoming the deputy superstore manager in Bolton Superstore, Here I helped manage a team over 23 in all departments (FX,Cruise,Travel Sales & Admin) I was part of a team of 2 deputy’s and 1 superstore manager I took on the training role within the store which meant I helped coach, train develop all new starters and existing staff to help improve their knowledge, I also took this on at a regional level helping the regional trainers with the rapid role out across the First Choice brand traveling all over the country to do this.

Step 4: Senior Retail Manager 

In August 2011 I was successful in my application to becomes the manager of the Manchester market street branch which was my first very own store whilst working with First Choice/Thomson.
I managed the store and the team of 20 and helped improve the stores overall performance which was recognised by the store winning shop of the year and myself winning company manage of the year. I managed all the individuals and helped develop them through ongoing development & trainings plans along with the support of my two deputies.

Step 5: Superstore Manager /Senior Retail Manager

After a successful 12 months I moved back to Bolton Superstore as the superstore manager, managing and developing a team of 23 with a huge focus on Service which helped us secure Shop of the year 2013 and myself Manager of the year for the region for the 2nd year running. I have recently moved to Trafford Centre to become the manager of the store here.